Digital Health Business Strategy

Digital Health Business Strategy

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Michiel de Bruin

Michiel de Bruin 

 

Michiel is a Digital Health Expert with a PhD in Health Information Technology. He develops strategy innovations and provide strategic business insights for the Digital Health market at Amgen. 

Leadership Credentials:

  • Global Organizational Leadership Experience at Amgen, the U.S. Navy, and the U.S. Air Force
  • History Recruiting and Cultivating High-Quality Talent
  • Strong Understanding of Genuine Business Needs as Strategic Liaison between the Business, Technology, Product Development, Research, and External Stakeholders
  • Ability to Empower Teams to Drive Creativity and Innovation
  • PhD in Health Information Technology; Dissertation on the Relationship Between Digital Health Feedback Systems and Protocol Adherence in Hypertensive Populations

Certifications:

  • Master of Science Degree in Information Technology
  • Agile Certified Practitioner (PMI-ACP)
  • Certified Scrum Master (CSM)
  • Certified Project Management (PMP)

Key Accomplishments:

  • Created an Agile Scrum framework that accelerated the time-to-market for Digital Health products
  • Expanded Digital Health capabilities with a Big Data solution for biosensor data collection and analysis
  • Identified key deliverables and crafted the value proposition for stakeholders in the Digital Health market