Meet Our Elite Course Instructors

ConverseLink is developing a portfolio of high impact, interactive digital training courses in collaboration with a distinguished panel of expert Instructors from around the globe. 

Our goal is to help close the growing digital skills gap by blending practical skills, live interactive learning, and our unique business value chain methodology.

Here's a sample of our Instructors.

Richard Halter

Course: Retail Architecture using ARTS (under development)

1995 - created 1st integrated internet credit card authorization application

1999 - joined ARTS

1999 - present - involved in creating all ARTS standards; Retail technology reports, data model, XML schemas, UnifiedPOS Devices, RFP/ITT's, Business Process Model, best practices papers and a variety of architecture drawings. 2016 - taught ARTS standards in 5 continents to companies representing over 100,000 stores. Microsoft Certified Developer in MFC.

Click here for Richard's blog:


Sharon Herrnstein, MBA

Course: Modern Digital Marketing - your competitive advantage

Sharon Herrnstein, BA, MBA is a certified Digital Marketing Consultant with the digital marketing leader WSI. She is a consistent and results-driven social media trainer with more than 20 years history of demonstrated success in finding business solutions for her clients. With a long history of B2B and B2C experience, she also has a BA from University of Toronto and MBA from Heriot-Watt University, with a focus on international business. She uses her professional background to help Fortune 500 companies, schools and non-profits poised for growth use social media to their advantage.

Sharon plays an instrumental role in helping businesses of all sizes discover how to outperform their competitors with digital marketing and social selling strategies. She empowers professionals to achieve their business objectives with LinkedIn, Twitter and other relevant social media and creates an environment that supports any brand’s social media adoption goals. She is also one of the founders of Here she helps sales professionals of all industries, sectors and backgrounds understand how to find opportunities in the online world and speaks about generating leads and nurturing prospects down the lead conversion funnel.

A strong advocate of education, she believes in the power of knowledge to promote change. Hubspot Inbound Certified.


Richard Boire, MBA

Course: Data Mining for Business: How to Use Data (Big and Small) to Solve Business Challenges

Richard's experience in database marketing and predictive analytics dates back to 1983, when he received an MBA from Concordia University in Finance and Statistics. His initial experience at organizations such as Reader’s Digest and American Express allowed him to become a pioneer in the application of predictive modelling technology for all direct marketing programs. This extended to the introduction of models which targeted the acquisition of new customers based on return on investment.
Richard is a recognized authority on predictive analytics and is among a very few, select top 5 experts in this field in Canada, with expertise and knowledge that is difficult, if not impossible to replicate in Canada. This expertise has evolved into international speaking assignments and workshop seminars in the U.S. , England, Eastern Europe, and Southeast Asia.

He has co-authored white papers on the following topics: ‘Best Practices in Data Mining’ as well as ‘Customer Profitability: The State of Evolution among Canadian Companies’. In Oct. of 2014, his new book on “Data Mining for Managers - How to use Data (Big and Small) to Solve Business Problems” was published by Palgrave Macmillian.

Maria Raso

Course: Agile by definition and in practice (under development)

Freelance Web Developer with extensive international experience delivering solutions for large organizations using Agile.


Virginia Araujo, Ph.D.

Course: IT Service Management using ITIL (under development)

With a PhD in Software Engineering, a Degree in Mathematics and Computer Science, several Professional Certifications and more than 20 years of professional experience in Technologies and Information Systems, Virginia Araujo has the highest international qualifications. Specialized in IT Governance, IT Service Management, Project Management, and today she works with recognized international market leaders in these areas.

Author of several articles published in specialized journals, a speaker at international congresses and is also a University Professor. As an Accredited Trainer by different International Examination Institutes such as APMG, PEOPLECERT and CSME, she has trained and certified hundreds of professionals in different countries. As a Consultant and Manager, she has managed large-scale projects in the public and private sectors, adopting and adapting the internationally recognized management best practices such as ITIL2011, COBIT5, ISO/IEC20000, ISI/IEC27001, PMBOK, PRINCE2, RESILIA, and BIG DATA.


Sean Huang, Ph.D.

Course: Efficient collection of online user behavior information

Big Data Architect Sean has conducted cutting-edge industry research for Microsoft Research Asia, eBay Research Lab and Search Science for over 8 years, focusing on data mining, machine learning and information retrieval. His research background includes participating in building online search and recommendation systems for two Chinese e-commerce sites over a 4 year period, achieving significant practical experience in productizing applied research.

A Ph.D in Computer Science, machine learning and big data mining expert, Sean has commercialized over 10 algorithms, published 20 academic publications with 97 independent citations around the world, and filed 13 patents with 4 issued by the United States Patent and Trademark Office. He has achieved numerous awards from industry leading companies, international conferences and other prestigious institutions, and has been invited to deliver expert reviews for Computer Engineering Journals (Chinese).

A USA EB1A (Alien of Extraordinary Ability) holder since 2015, Sean is a Microsoft Scholar and IBM Extreme Blue member. He is highly proficient in Solr/Lucene, Text Categorization/Clustering, Linear Regression, HBase, Java, Maven, Spring and knowleageable in Elasticsearch, MapReduce, Hive, Mahout, Spark, Kafka, C++, R, C#. Results-oriented and with strong communication skills, Sean plans to bring a wealth of technical intellectual capital and collaborative spirit to the ConverseLink ecosystem.


Natasha Kordonska

Courses: Business Analysis Simplified, Model Scope with Use Case Diagrams, Create Better Requirements with Use Cases

Professor of Business Analysis at University of Toronto and George Brown College (part-time), and a Senior Manager of Business Analysis at a major Canadian bank. Natasha holds a M.A.Sc and has created and led a business analysis practice management team, pioneered centers of excellence and communities of practice, worked as a consulting business analyst and has been a requirements consultant on hundreds of projects. She has multiple years of experience in formal and informal training, coaching and mentoring business analysts including developing and delivering IIBA certified internal requirements training programs.

A CBAP member since 2008, Natasha has been a champion of the Business Analyst profession by regularly presenting at the IIBA Toronto chapter and Project Management Business Analysis World Toronto, and Building Business Capability conferences.


Aaron Henry, Ph.D

Course: Artificial Intelligence and new business practices (under development)

A PhD holder with professional experience in strategic foresight analysis, Aaron draws on his nine years’ research experience in social theory and political economy to create strategic insights firms and individuals can use to increase their resiliency and capitalize on emerging technologies. His research is currently focused on the business applications of and Artificial intelligence, Blockchain and peer-to-peer lending, and how businesses can successfully engage in the growing sharing economy. Aaron is the author of several peer-reviewed articles, a research professor at the Institute of Political Economy, and has experience generating insights on emerging technologies and business practices for senior executives in the Canadian public service.


Dr. Christine Satchell, Ph.D.

Course: Creating a calm computing future (under development)

Christine is the co-founder and director of the mobile phone startup Swarm Systems. She has worked extensively in the hybrid industry/academic space including projects for Sony Computer Science Labs in Paris, Nokia Research Labs in Norway, Novell, the Australian Communications and Media Authority (privacy division), and XBox in Melbourne. In 2013 the Australian Government selected Christine’s project ‘Mobile Phones for Personal Safety After Dark’ as the work that best exemplified Australian research.

The Acting Prime Minister presented her with a prestigious three year Discovery Research Grant to found the 'HCI After Dark'​ project which develops new technology for personal safety in the city. Christine has 87 peer reviewed publications (cited by 487) in the most intentionally respected and competitive conferences and journals - CHI, CSCW, SIGGRAPH, JIS, and Ubicomp. She is also the co-editor of the book, 'From Social Butterfly to Urban Citizen: The Evolution of the Mobile Phone User', published by MIT Press. She is on the Technical Program Committee as an Associate Chair of Design for CHI 2012, 2013, 2014, 2015.


Robert Kost

Course: Business Architecture in Action
Kost is a strategist, technologist, lawyer, marketer, entrepreneur and Certified Business Architect®. Kost counseled Fortune 500 clients on digital strategy, and has built his own companies by assembling technologies to solve business problems. Kost is currently a partner at Thematix, a New York / Silicon Valley boutique consultancy specializing in semantic technologies and business architecture.

Alicia Roisman Ismach

Course: Technology Startup Bootcamp (under development)

Serial entrepreneur and startups mentor, former director of the Founder Institute in Israel, owner Startup Cafe, founder and VP BD Seergate, former board member at AICC Southest. Over 15 years of executive experience, leading technology innovation and inspiring entrepreneurs.


Pierre-jean Cherret, MBA, MSc

Course: Energy Innovation using IOT & Analytics (under development)

Pierre-jean (MBA, MSc) will draw on Internet of Things, Analytics and Agile Project Management to create a course aimed at integrating different technological parts on a highly flexible platform for the citizens of tomorrow. Certified in PMI, TOEIC (900).