Modern Digital Marketing: your competitive advantage (Virtual Instructor-Led Training)

Modern Digital Marketing: your competitive advantage (Virtual Instructor-Led Training)

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Course Summary

The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners and marketers are either too tentative to dive in or want to get started, but just don’t know where to begin.

In this well structured, interactive live course, Sharon Herrnstein provides a high grade skills aimed at helping professionals navigate through the complexities of the digital marketing realm to make informed decisions on marketing.

Learners will explore how online strategies such as video marketing, marketing automation, eCommerce, SEO, reputation management, mobile marketing and more have been shaped by online consumers and their mobile devices. They will also gain an understanding of digital marketing techniques, and how best to apply them to their business to gain an advantage over the competition.


Key benefits of this course

  • Real world case studies that instill business-ready, practical skills for highly successful marketing campaigns, regardless of industry. 
  • Provides a solid understanding of how to gain a competitive edge in the marketplace.
  • Each module is articulated in an approachable, interactive style that is accessible by anyone, even without prior knowledge of the subject.
  • Enhance your brand by applying best practices from 20+ years of global digital marketing thought leadership.


Target Audience

  • Business owners
  • Digital transformation strategists
  • Marketing managers and their staff
  • Students and Interns
  • IT professionals
  • Entrepreneurs and anyone who would like to understand the world of digital (online) marketing, but needs to break down this complex topic into manageable parts



Course Contents

Program 1:

Digital Marketing Basics




Module 1:

The Digital Landscape- Framework and Strategy

Identify the cornerstones of digital marketing

Know what will make a highly successful campaign, regardless of industry


Module 2:

Content marketing is King

Describe why content is so important in the modern age,

Recognize great content and 

Know why the consumer responds to this type of content



Module 3:

PPC: Get Leads Fast

Know how to use pay per click as a strategy 

Know why it is so effective for so many businesses.


Module 4: Landing Page Optimization

Understand the importance of and types of landing pages,

Understand how to create effective ones and

Use the psychology behind a great one


Program 2:

Digital Marketing Intermediate




Module 1:

Display Advertising: What You’re Missing

Know when to use display advertising,

Identify how it fits into the overall digital world and

Identify the various types available


Module 2:

SEO: It’s Not Dead

Identify what is involved in great SEO (search engine optimization) strategy

Know how to be most effective at using this amazing form of marketing  - IF YOU DO IT RIGHT!


Module 3:

Social Media Shakedown for Business and Professional

Identify the most important social media platforms are, and how best to use them 

Know when to choose them as a digital marketing strategy


Module 4:

Video Marketing: Don’t Blink or You’ll Miss It

Identify the best times to use video marketing and why is it useful

Know how to create a video people will watch and take action on




Course Reviews

Thank you for the opportunity to take your course. While I have completed only two modules, I think the course has good content and it is a good educational resource.

Marcela Stancu - Marketing Manager,  

This course was great. Each point made was easy to understand (meaning it'll be easy for me to recall/remember).

Shereen Graver, Film & TV Production   

I have had an amazing time so far with the course and interface is pretty good as well.

Shehryar Hassan, Marketing Coordinator 




Instructor: Sharon Herrnstein


Sharon Herrnstein, BA, MBA is a certified digital marketing consultant with the digital marketing leader WSI. She is a consistent and results-driven social media trainer with more than 20 years history of demonstrated success in finding business solutions for her clients. With a long history of B2B and B2C experience, she has earned a BA from University of Toronto and an MBA from Heriot-Watt University, with a focus on international business. She uses her professional background to help Fortune 500 companies, schools and non-profits poised for growth use social media to their advantage.

Sharon plays an instrumental role in helping businesses of all sizes discover how to outperform their competitors with digital marketing and social selling strategies. She empowers professionals to achieve their business objectives with LinkedIn, Twitter, and other relevant social media and creates an environment that supports any brand’s social media adoption goals. She helps sales professionals of all industries, sectors and backgrounds understand how to find opportunities in the online world and speaks about generating leads and nurturing prospects down the lead conversion funnel.