Sharon Herrnstein shows how businesses can connect with their target audience in 2017

Certified Digital Marketing consultant and ConverseLink Instructor Sharon Herrnstein delivered a first-rate talk on Digital Marketing at a recent Analytics Tech meetup sponsored by Microsoft. In a succinct discussion that provided insights into the techniques and strategies successful businesses use to drive market share, Sharon explained in simple to understand terms how to connect with a target audience using given the right digital marketing strategies.

Microsoft subject matter experts Alex Fernandes (Microsoft Solution Architect for Big Data and Advanced Analytics) and Vincent Hong (Technical Solution Professional) opened the evening with a fascinating presentation on the Internet of Things (IoT). The power duo highlighted the key implications of the emergence of IoT and provided some insight into what the truly connected business landscape of tomorrow will look like.

ATG meetup event details here

Download Digital Marketing and IoT presentations here

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